How Can I Get My Way? a Study of Persuasionstrategies in Computer-mediated Communication
نویسنده
چکیده
This paper investigates interpersonal persuasion strategies in text-based computer-mediated communication (CMC). Significant differences were found in perceived effectiveness of CMC vs. face-to-face communication (FTFC) for achieving interpersonal persuasion and for applying persuasion strategies of reward, punishment, logic, and emotion. The findings suggest that persuasion in CMC will emphasize different strategies than are typical in FTFC.
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